How to improve your restaurant sales – tips that will increase your revenue


If you work in the foodservice industry, you know that the competition can be cutthroat. With lots of competition and rapidly changing trends, it can be tough to keep your business at the forefront of customers’ minds. One major factor to consider is the balance between acquiring new customers vs. retaining existing customers. Then there’s the questions of: What do you do with those customers once they’ve come through the door? And how can you get them to spend more without making them feel pressured?

Let’s explore some techniques you can use to attract new customers, keep regulars coming back, and, once you have a great customer base, maintain a steady cash flow.


Emphasize Upselling.

What’s your average bill amount? Concentrate on raising it 5-10% through upselling. An extra dessert here, and appetizer there, it all makes a difference. Remind your staff that they are in the sales business. Getting a customer to add fries to an order, or ordering a more expensive appetizer, shows at the end of the night when you add up the tickets. Identify your top-performing salespeople and have them mentor other members of the wait staff. Sometimes the smallest thing boosts a sale.


Construct Your Menu Carefully

Certain menu items and food prices in your restaurant may be keeping your sales lower than they could be. Maybe the menu item you think is the most profitable is actually too expensive in your customers’ eyes, or maybe it’s time to discontinue the dish that no one seems to be ordering. Think your pricing model may need an update? The only way to be sure is to start menu engineering and strategically picking price points and menu offerings that will increase restaurant sales.


Start a loyalty or reward system
Want to encourage repeat customers? A loyalty card is a great way to do this. In 2013’s second quarter fiscal results, Starbucks saw a 26 percent rise in profit and an 11 percent overall jump in revenue, which they attributed to their loyalty program, My Starbucks Rewards.

The great thing about customer loyalty programs today is that they don’t have to cost a small fortune. The move to mobile, especially in the food and beverage industry, has meant more options for restaurant owners looking to retain customers and increase profits. And, because digital-rewards mobile apps come in at very affordable prices, companies are able to subscribe to a program that fits their needs.


Turn Your Customers into Promoters

This one should be obvious – but you can’t expect to see an increase in restaurant sales without stellar meals, presentation and service! Word of mouth is immensely powerful: while a satisfied customer will share their praise with three people, a dissatisfied customer will share their grievances with 10. By that logic, you could lose a customer forever before they even come in your door. Don’t let this happen. Consistently provide an exceptional experience for all guests that will increase restaurant sales from them and their connections.


Communicate with Employees.
Hold regular meetings and let your employees in on your plans. With a little knowledge, they are more apt to give you their best performance. Some of your more astute employees will know when sales are soft. Others will not. Let your team know how the bottom line is going. Some restaurants have meetings before each shift. Remember, the performance of your staff reflects on your restaurant. A great staff can make a great restaurant. A poor staff can take you the other way, and many customers won’t even have to come in to find out. Word will get around. It all starts with leadership.

These are just a few samplings of the ways to increase revenue at your restaurant. The real key is to keep an eye on the profit needle. When you see an uptick in sales, analyze why. What worked? Who knows – the next time we write an article like this, we could be talking about the successes in your restaurant.

The Price


An app works with all the devices from 4.4 Android version (KitKat). In other words – it works in all the devices which were released from 2013.

Feature which allows you to publish Special offers in a particular Offers menu column. Special Offers also appears in the main page of an app. Special Offers grants mutual value being available just for an app users.



Digital menu with pictures and interactive functions, such as possibility to press ♥ on customers’ favorite dish or possibility to see how much it will take for a dish to arrive.

Fortune’s wheel. Users can spin the wheel every 24 hours and win your prizes. This game motivates them to come back to your app everyday.

Special feature which allows you to send short messages straight to the home screen of customers phones. Message will be delivered and seen even if an app is turned off. Push notifications works only on Android devices.

Section for a photos with ability to create separate albums.

Section for feedback’s, which you will be able to upload by yourself.

Section for events, which you will be able to create by yourself uploading photos and text information.

Feature which allows just with one click contact you through Facebook Messenger or phone.

Taking care of smooth operation of an app and solving all technical issues if it occurs. Constant analysis of apps market for making effective improvements of the system.


Smartphones update their systems every 6 months. So apps must do the same to be able to stay in the phones and in the app’s markets. That’s why we will always take care and update your app so it would meet all the new requirements and stay published.

Everything what the plan START includes plus:
iPhone devices

An app works with all the devices from iOS 9. In other words – it works on all devices from iPhone 5 and iPad 2.

Points System

Plugin of points system is a part of loyalty program. For being active in an app users get points. They collect those points and gain levels like in a status game. They can exchange points into the prizes and always try to reach higher status of an app user.

Layout of special advertising stickers

Advertising stickers which encourages and motivates customers to download your app. Customized for using on a restaurant tables but can be used elsewhere as well.

Comments and Likes on posts

App’s users can comment and click “like” next to every post in an app.

Marketing Guru

Access to special Marketing Guru section where specialists of online marketing share various tips, ideas and tools for helping you to exploit all the possibilities of an app and increase customer’s participation in it.

GPS notification

Based on GPS coordinates, this message-notification reaches customer right away when they cross given GPS coordinates (e.g. 200 meters around your restaurant). System automatically sends your offer which is seen even if  your app is turned off. GPS notifications works only on Android devices.

Recommendation system

In order to receive points, user can invite their friends to download your app. After download, user will receive earned points which will be collected and later exchanged to your prizes. Recommendation system enables “word of mouth” advertising and increases the number of users as well as the number of your customers.

E-book: 7 Steps To Effective Communication Through Your App

Program of 7 steps – easy to use but highly effective in a same time – will guide you and help you to make creative and interacting communication for your app users. Ideas and real examples made by social media and online marketing experts.