Mistakes that will bring your restaurant down – tips on how to avoid failure

 

Imagine this – you find your favorite place to eat, maybe you dine there everyday or invite friends for brunch every Saturday. But one day you notice the sign on the door that says “For Sale”. It makes you sad, doesn’t it? You start wondering what was the failure and why they are closing, even if they seemed great.

Often restaurants miss golden opportunities in front of hungry customers. Competition in restaurant business is huge and marketing strategy can put you on either side of success-failure line.

Not having a clear brand
Decide what your restaurant’s brand is and stick with it forever. Use it in your strategy. Website, social media, apps and in-store materials should show what your brand is.

If your brand is focused on healthy food, bring the message that your food comes from local farmers and how the food tastes better when being healthy. Avoid any other things that might be different from your brand, because it can bring you to a failure.

Missing out on social media
All restaurants should be reachable in a couple of clicks – let it be social media or an app. Even if you, as a owner, aren’t using Facebook, it doesn’t mean that it is not good for your business. Social channels can act as a message carrier, it can help build relationships with your customers and help to stay in their minds.

Not investing (or not enough) on marketing
If you want to avoid failure an to help your name to be recognised, you’re going to have spend some money on marketing.

Report from The National Restaurant Association showed that restaurants typically spend about 3% of monthly revenue on marketing programs, while the perfect amount ranges between 2% and 10%. Spendings and channels may vary by business type, but experts are recommending restaurateurs to focus on digital and mobile marketing – search engine optimization (SEO), social media and apps.

Lack of loyalty program
Loyal customers are power. They act as a message carrier and can help you bring in more crowd. Give customers some love by offering discounts, special offers or free coffee.

Loyalty programs should be customized to fit your restaurant’s brand (see #1) and offer immediate and frequent value to all who sign up.

Not using images to attract attention
Pictures can improve storytelling, especially online and on social media. Most of social media posts now contain images to attract more attention. Photos of delicious looking food can make your customer’s stomach sing. Their mouths water at the mere sight of a juicy fire-grilled hamburger. Skip failure, but don’t skip on investing in high-quality photos of your food and interior to build brand and evoke an immediate positive reaction.

Not going mobile-first.
It’s a big chance that you have your mobile near you while reading this. They are in our pockets all the time. Not only do searches from mobile devices make up over 60% of total search volume, but “Food and Beverage” is the most searched category on mobile devices. 72% of searches in this category are initiated from a mobile device.

In a nutshell – your restaurant should be easy to find on a mobile device – mobile-friendly website, information-rich social media profiles or better – your own app in customer’s phone.

Trusting in old methods.
Adapt or die. To avoid failure, keep an eye on your competitors and restaurant market in general. Your marketing strategy should be modified and adapted to latest trends because everything changes at instant speeds.

Don’t miss out on golden opportunities to grow and you will see how using couple of simple steps your business will flourish. Stay in front by adapting to always changing market and leave your sleeping competitors behind.

The Price

Start

An app works with all the devices from 4.4 Android version (KitKat). In other words – it works in all the devices which were released from 2013.

Feature which allows you to publish Special offers in a particular Offers menu column. Special Offers also appears in the main page of an app. Special Offers grants mutual value being available just for an app users.

 

 

Digital menu with pictures and interactive functions, such as possibility to press ♥ on customers’ favorite dish or possibility to see how much it will take for a dish to arrive.

Fortune’s wheel. Users can spin the wheel every 24 hours and win your prizes. This game motivates them to come back to your app everyday.

Special feature which allows you to send short messages straight to the home screen of customers phones. Message will be delivered and seen even if an app is turned off. Push notifications works only on Android devices.

Section for a photos with ability to create separate albums.

Section for feedback’s, which you will be able to upload by yourself.

Section for events, which you will be able to create by yourself uploading photos and text information.

Feature which allows just with one click contact you through Facebook Messenger or phone.

Taking care of smooth operation of an app and solving all technical issues if it occurs. Constant analysis of apps market for making effective improvements of the system.

 

Smartphones update their systems every 6 months. So apps must do the same to be able to stay in the phones and in the app’s markets. That’s why we will always take care and update your app so it would meet all the new requirements and stay published.

Premium
Everything what the plan START includes plus:
iPhone devices

An app works with all the devices from iOS 9. In other words – it works on all devices from iPhone 5 and iPad 2.

Points System

Plugin of points system is a part of loyalty program. For being active in an app users get points. They collect those points and gain levels like in a status game. They can exchange points into the prizes and always try to reach higher status of an app user.

Layout of special advertising stickers

Advertising stickers which encourages and motivates customers to download your app. Customized for using on a restaurant tables but can be used elsewhere as well.

Comments and Likes on posts

App’s users can comment and click “like” next to every post in an app.

Marketing Guru

Access to special Marketing Guru section where specialists of online marketing share various tips, ideas and tools for helping you to exploit all the possibilities of an app and increase customer’s participation in it.

GPS notification

Based on GPS coordinates, this message-notification reaches customer right away when they cross given GPS coordinates (e.g. 200 meters around your restaurant). System automatically sends your offer which is seen even if  your app is turned off. GPS notifications works only on Android devices.

Recommendation system

In order to receive points, user can invite their friends to download your app. After download, user will receive earned points which will be collected and later exchanged to your prizes. Recommendation system enables “word of mouth” advertising and increases the number of users as well as the number of your customers.

E-book: 7 Steps To Effective Communication Through Your App

Program of 7 steps – easy to use but highly effective in a same time – will guide you and help you to make creative and interacting communication for your app users. Ideas and real examples made by social media and online marketing experts.