Mobile app myths – don’t let them stop you

 

Apps are growing at insane speeds at this age. The app economy is set to reach $189 billion in revenue by 2020, and with time spent in apps nearly doubling over the past two years there’s no denying the massive opportunity for businesses to expand their reach and tap into the app advantage.

Unfortunately, this growth creates perfect medium for myths to appear. In this article we will act as some kind of app mythbusters and try to bust some popular myths, that evolve around apps.

 

Apps are fun, but not “must have” thing.

Everyone knows, that mobile devices are in everyone’s pocket, but most businesses still think that apps are just an optional thing, that can be used for fun and can be made if budget allows it.

The truth is that today all businesses should be as close as possible to a customer at all times. Customers also want to reach their beloved restaurant or shop anywhere at anytime. In these mobile-first times, app is a must have thing in order to reach your customer and treat them with value.

 

No one download apps.

Some say, that app economy has reached its highs and downloads are declining.

The truth is in 2017, consumers downloaded 178.1 billion mobile apps to their connected devices. In 2022, this figure is projected to grow to 258.2 billion app downloads. As you can see, the number shows the opposite. On average, american users download 6 new apps per month.

 

Apps are for big players only.

Most people think, that app market are dominated by big players, such as McDonald’s, Facebook, Twitter and small and mid-sized businesses have no chance in this saturated market.

The truth is that everyone has to start somewhere. Even big brands had 0 downloads in their apps. This might be the case for you. Just try hard, believe and you will see download numbers going app and customers coming in bigger groups everyday.

 

Downloads mean success

A lot of people still thinks, that if app is downloaded by thousands of users, it means that it is successful. They assume that downloads are a measure of engagement.

The truth is nowadays usage is the new currency of success and average American spend well over 2 hours per day in apps. What happens after the download is what ultimately matters: Are users engaged, or do they download and dump? How much time are they spending in the app and how often? What’s your retention rate look like? These metrics can guide businesses to optimize the experience to capture more revenue and increase customer satisfaction.

 

Bots will overtake apps

The rise of bots brought forth the idea that apps are old news and chatbots are the “next big thing.”

The truth is – apps aren’t going anywhere. App Annie data shows that average consumers use more than 35 apps per month, and time in apps has nearly doubled over the past two years. Chatbots cannot compete with visual experience. Though bots and conversational experiences may play more of a role through integrations in time, they will not displace apps all together. Besides, you can use chatbots in an app.

 

Noticeable success of an app market makes it impossible to consider apps “optional” or “just for fun”. With technology and mobile devices taking over, you can no longer have an opportunity to not have an app for your business. By believing in the right way and destroying myths, your business could flourish.

 

The Price

Start

An app works with all the devices from 4.4 Android version (KitKat). In other words – it works in all the devices which were released from 2013.

Feature which allows you to publish Special offers in a particular Offers menu column. Special Offers also appears in the main page of an app. Special Offers grants mutual value being available just for an app users.

 

 

Digital menu with pictures and interactive functions, such as possibility to press ♥ on customers’ favorite dish or possibility to see how much it will take for a dish to arrive.

Fortune’s wheel. Users can spin the wheel every 24 hours and win your prizes. This game motivates them to come back to your app everyday.

Special feature which allows you to send short messages straight to the home screen of customers phones. Message will be delivered and seen even if an app is turned off. Push notifications works only on Android devices.

Section for a photos with ability to create separate albums.

Section for feedback’s, which you will be able to upload by yourself.

Section for events, which you will be able to create by yourself uploading photos and text information.

Feature which allows just with one click contact you through Facebook Messenger or phone.

Taking care of smooth operation of an app and solving all technical issues if it occurs. Constant analysis of apps market for making effective improvements of the system.

 

Smartphones update their systems every 6 months. So apps must do the same to be able to stay in the phones and in the app’s markets. That’s why we will always take care and update your app so it would meet all the new requirements and stay published.

Premium
Everything what the plan START includes plus:
iPhone devices

An app works with all the devices from iOS 9. In other words – it works on all devices from iPhone 5 and iPad 2.

Points System

Plugin of points system is a part of loyalty program. For being active in an app users get points. They collect those points and gain levels like in a status game. They can exchange points into the prizes and always try to reach higher status of an app user.

Layout of special advertising stickers

Advertising stickers which encourages and motivates customers to download your app. Customized for using on a restaurant tables but can be used elsewhere as well.

Comments and Likes on posts

App’s users can comment and click “like” next to every post in an app.

Marketing Guru

Access to special Marketing Guru section where specialists of online marketing share various tips, ideas and tools for helping you to exploit all the possibilities of an app and increase customer’s participation in it.

GPS notification

Based on GPS coordinates, this message-notification reaches customer right away when they cross given GPS coordinates (e.g. 200 meters around your restaurant). System automatically sends your offer which is seen even if  your app is turned off. GPS notifications works only on Android devices.

Recommendation system

In order to receive points, user can invite their friends to download your app. After download, user will receive earned points which will be collected and later exchanged to your prizes. Recommendation system enables “word of mouth” advertising and increases the number of users as well as the number of your customers.

E-book: 7 Steps To Effective Communication Through Your App

Program of 7 steps – easy to use but highly effective in a same time – will guide you and help you to make creative and interacting communication for your app users. Ideas and real examples made by social media and online marketing experts.