Social media is slowly shrinking – latest trends on social media


Every year, I look forward to hearing first-hand insights from Tom Webster on trends in new media that are emerging from his annual research report “The Infinite Dial.”

Every year there are some eye-popping surprises and the 2018 edition does not disappoint. Here are some of our favorite and unexpected finding.


Social media usage is down overall.

Edison Research found out, that for the first time ever, fewer Americans are using social media than the year prior. They found that in 2018 77% of Americans use social media, compared to 80% in 2017.

It’s almost 4% nationwide drop in social media. This number might look small, but consider this – social media usage increased at 7.7% on average for the past nine years.

“Social networks”, as we consider it (Facebook, Instagram, Twitter, LinkedIn, etc.), may have reached its peak and it is likely that we will see more declining in 2019.


Facebook usage is down.

Facebook received its first decline in numbers – usage dropped from 67 percent to 62 percent. It might be that constant arguing on Facebook is making it less enjoyable. We don’t think this is the main reason, but it surely adds up to its decline.


Twitter also is falling down.

While you can see that Facebook is contributing the most to all social media usage decrease, Twitter is also experiencing similar fall.

This year, Twitter’s usage also declined for the first time ever. This pattern mimics Facebook’s almost exactly, with a bump between 2016 and 2017, and then a retreat in 2018. Research found that 21 percent of Americans 12 years or older use Twitter, making it the sixth most popular social network.


Snapchat and Instagram are receiving more love from young people.

19% of Americans, aged 12 to 34 used Snapchat, and Instagram had 18% of young users. This year Snapchat gets 29% of 12-34 years old users’ love, while Instagram is said to be most favorite by 22%.

You may ask why are the numbers growing? It is because Facebook declined as a favorite from 48 percent to 35 percent in one year.


Photo driven social media is rising.

We know that all social media features a lot of photos and pictures, but only Instagram, Pinterest and Snapchat are fully dependant on photo or video.

On the top 6 social media destinations, only 3 of before mentioned received an increase. Instagram risen from 34 percent to 36 percent, Pinterest grown from 30 percent to 31 percent, and Snapchat moved from 29 percent to 31 percent.

In this complex and conflict-full world, escapism offered by scrolling through pictures on Instagram or creating wish lists on Pinterest attracts more and more people.


This report proves that times of social media are shifting. They may have reached the top of the mountain, and now we might see minimal, but constant decline.

The Price


An app works with all the devices from 4.4 Android version (KitKat). In other words – it works in all the devices which were released from 2013.

Feature which allows you to publish Special offers in a particular Offers menu column. Special Offers also appears in the main page of an app. Special Offers grants mutual value being available just for an app users.



Digital menu with pictures and interactive functions, such as possibility to press ♥ on customers’ favorite dish or possibility to see how much it will take for a dish to arrive.

Fortune’s wheel. Users can spin the wheel every 24 hours and win your prizes. This game motivates them to come back to your app everyday.

Special feature which allows you to send short messages straight to the home screen of customers phones. Message will be delivered and seen even if an app is turned off. Push notifications works only on Android devices.

Section for a photos with ability to create separate albums.

Section for feedback’s, which you will be able to upload by yourself.

Section for events, which you will be able to create by yourself uploading photos and text information.

Feature which allows just with one click contact you through Facebook Messenger or phone.

Taking care of smooth operation of an app and solving all technical issues if it occurs. Constant analysis of apps market for making effective improvements of the system.


Smartphones update their systems every 6 months. So apps must do the same to be able to stay in the phones and in the app’s markets. That’s why we will always take care and update your app so it would meet all the new requirements and stay published.

Everything what the plan START includes plus:
iPhone devices

An app works with all the devices from iOS 9. In other words – it works on all devices from iPhone 5 and iPad 2.

Points System

Plugin of points system is a part of loyalty program. For being active in an app users get points. They collect those points and gain levels like in a status game. They can exchange points into the prizes and always try to reach higher status of an app user.

Layout of special advertising stickers

Advertising stickers which encourages and motivates customers to download your app. Customized for using on a restaurant tables but can be used elsewhere as well.

Comments and Likes on posts

App’s users can comment and click “like” next to every post in an app.

Marketing Guru

Access to special Marketing Guru section where specialists of online marketing share various tips, ideas and tools for helping you to exploit all the possibilities of an app and increase customer’s participation in it.

GPS notification

Based on GPS coordinates, this message-notification reaches customer right away when they cross given GPS coordinates (e.g. 200 meters around your restaurant). System automatically sends your offer which is seen even if  your app is turned off. GPS notifications works only on Android devices.

Recommendation system

In order to receive points, user can invite their friends to download your app. After download, user will receive earned points which will be collected and later exchanged to your prizes. Recommendation system enables “word of mouth” advertising and increases the number of users as well as the number of your customers.

E-book: 7 Steps To Effective Communication Through Your App

Program of 7 steps – easy to use but highly effective in a same time – will guide you and help you to make creative and interacting communication for your app users. Ideas and real examples made by social media and online marketing experts.