Make customers feel loved – offer what customer wants in your restaurant’s mobile app

 

In the digital world we live in, more restaurants are using mobile apps to streamline solutions and add value. Although consumers are still as hungry as ever, the way they now interact with their food has completely changed, in large thanks to mobile. Customer wants innovation and speed.

The report, “The restaurant of the future: Creating the next-generation customer experience,” reveals not only that restaurant customers wants online ordering, payment flexibility and customization but also how these increase dining frequency, check size, customer conversion and loyalty.

For consumers, a restaurant menu is still the most important factor when choosing a restaurant for the first time. According to Deloitte, 85% of respondents said they will view the menu on the restaurant’s website when making the decision to visit for the first time. If restaurant offers them technology to find their menu fast, customers will come back 6% more often and spend 20% more each time.

For example, Steak N Shake makes their menu a main navigation item in the bottom right corner. This ensures that users can find it instantly without feeling like they have to dig for the information.

Another thing that customer wants is to choose your restaurant is the love and attention you offer for your loyal customers. In the survey, 70% of respondents said they look for apps that deliver personalized offers and convey the sense that a restaurant “knows them.” Additionally, 84% of respondents said that they will return if a restaurant responds directly to their feedback. And while many use their devices to collect and curate information on their own, 80% want to hear about discounts and special deals

For example, Starbucks saw a 26 percent rise in profit and an 11 percent overall jump in revenue, which they attributed to their loyalty program, My Starbucks Rewards.

Another case, which proves that having an app help your love you more is Papa John’s. Over the past few years, the Papa John’s digital and mobile channels have accounted for more than 50% of total U.S. sales. The Papa John’s loyalty app certainly helped to offer what customer wants. The Papa Rewards program gives points toward free pizza when a customer orders through the app. The app helps to track rewards progress using a pizza graph visual, and the app will prompt customers to redeem the points for free pizza.

Beyond all the things your customer wants, you can also add a click to call button for customers with questions they’d like to have answered about the menu, reservation times, or location.

It seems like a small detail, but it cuts down on the customers need to first look up your phone number in Google, note it down somewhere, and then call you to get their question answered.

Even though it feels like app marketing and app development is being preached to small businesses and restaurants like crazy, 95% of restaurants didn’t have an app a year ago.

So this means if you do decide to develop one, you’ve got the potential to be one of the top 5% of restaurants in your area. Which is a pretty big deal, if you think about it.

The reason, we think, is because while the idea to develop an app is a good idea, the work behind making it a reality is too much for busy restaurant owners to handle.

This is why we offer our service. We will implement the things your customers love in your own app. And all this for a very reasonable price.

The Price

Start

An app works with all the devices from 4.4 Android version (KitKat). In other words – it works in all the devices which were released from 2013.

Feature which allows you to publish Special offers in a particular Offers menu column. Special Offers also appears in the main page of an app. Special Offers grants mutual value being available just for an app users.

 

 

Digital menu with pictures and interactive functions, such as possibility to press ♥ on customers’ favorite dish or possibility to see how much it will take for a dish to arrive.

Fortune’s wheel. Users can spin the wheel every 24 hours and win your prizes. This game motivates them to come back to your app everyday.

Special feature which allows you to send short messages straight to the home screen of customers phones. Message will be delivered and seen even if an app is turned off. Push notifications works only on Android devices.

Section for a photos with ability to create separate albums.

Section for feedback’s, which you will be able to upload by yourself.

Section for events, which you will be able to create by yourself uploading photos and text information.

Feature which allows just with one click contact you through Facebook Messenger or phone.

Taking care of smooth operation of an app and solving all technical issues if it occurs. Constant analysis of apps market for making effective improvements of the system.

 

Smartphones update their systems every 6 months. So apps must do the same to be able to stay in the phones and in the app’s markets. That’s why we will always take care and update your app so it would meet all the new requirements and stay published.

Premium
Everything what the plan START includes plus:
iPhone devices

An app works with all the devices from iOS 9. In other words – it works on all devices from iPhone 5 and iPad 2.

Points System

Plugin of points system is a part of loyalty program. For being active in an app users get points. They collect those points and gain levels like in a status game. They can exchange points into the prizes and always try to reach higher status of an app user.

Layout of special advertising stickers

Advertising stickers which encourages and motivates customers to download your app. Customized for using on a restaurant tables but can be used elsewhere as well.

Comments and Likes on posts

App’s users can comment and click “like” next to every post in an app.

Marketing Guru

Access to special Marketing Guru section where specialists of online marketing share various tips, ideas and tools for helping you to exploit all the possibilities of an app and increase customer’s participation in it.

GPS notification

Based on GPS coordinates, this message-notification reaches customer right away when they cross given GPS coordinates (e.g. 200 meters around your restaurant). System automatically sends your offer which is seen even if  your app is turned off. GPS notifications works only on Android devices.

Recommendation system

In order to receive points, user can invite their friends to download your app. After download, user will receive earned points which will be collected and later exchanged to your prizes. Recommendation system enables “word of mouth” advertising and increases the number of users as well as the number of your customers.

E-book: 7 Steps To Effective Communication Through Your App

Program of 7 steps – easy to use but highly effective in a same time – will guide you and help you to make creative and interacting communication for your app users. Ideas and real examples made by social media and online marketing experts.